You have two choices in Internet Marketing you can take the safe road, follow the herd and make a little money. Maybe enough to make a car payment or if your really lucky make your house payment.
Or you can take the less safe road and build your business first, and recommend other products and services second. This allows you full control over your prospects, leads, subscribers or members.
Down line integrity means the first choice, lets list some pros and cons and see how they stack up.
Pros.
It feels safe because every one you personally signup has to follow you into the next program. You have in theory a guaranteed down line in the next money making program.
If your not good at promoting things and your new, then it means you don’t have to start from scratch every time the team joins a new program. Down line builders also help by giving you only one thing to promote, all you do is promote the DLB and hope everyone joins all the programs in there under you.
So far so good…
Cons.
By using the 2 by 2 into the ark and blindly following everyone else may feel safe, but it has some very disturbing downsides, the worst of which is if you concentrate all your efforts into promoting a program or down line builder in order to get people to join other things under you, your completely dependant on that DLB sticking around.
If it closes for any reason, you lose everything. all your hard work down the pan. A huge example of this was profit rally. Huge amounts of effort and money was expended by a great number of people building their down lines. It all went great for about a year, then the owner just up and disappeared. People were left with huge down lines and commissions trapped in a program that was no longer there.
Conclusions…
If those people in profit rally had spent their money time and effort building their own business and list first and then recommended profit rally. When it vanished, all they had to do was mail their list explain profit rally was no more, and recommend a new alternative.
No wasted time or effort, no starting again, and most importantly a whole lot safer.
And finally…
Beware of people who claim that anyone who doesn’t preach down line integrity is stealing your down lines. This is a deliberate attempt to blind you and keep you within their sphere of influence, be your own man, build your own business, keep control of your own referrals and you can build a bigger, better, faster, more profitable business in the long run.
If you want to find out more about how to build a real business then register for one of our $20 half day workshops in 2008. Details can be found here
http://www.focusmarketingseminarslive.com
4 Responses to “Downline integrity will stunt your growth”
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I want you to have the best shot at success, and have all the advantages that I didn’t have. So together, starting next week, we are going to dig down into the nitty gritty details of my business. How it evolved, what I had to learn, and how all of that – including the final results – can help you.
November 6th, 2007 at 8:49 pm
[...] Jon Olson has also mentioned it in his post Downline Integrity - The Big Debate Across The Net and I see that Robert Puddy is most definitely not sitting on any fence here. Would ever expect him to? Robert’s blog post is called Downline Integrity Stunts Your Growth. [...]
November 7th, 2007 at 9:47 pm
Downline integrity will stunt your growth
Discussion of the fallacy of depending on downlie for business building.
November 12th, 2007 at 4:06 pm
[...] Robert Puddy - AKH Community Blog - Downline Integrity Will Stunt Your Growth [...]
November 16th, 2007 at 1:24 pm
Nice blog you got going here Robert, but why is there only on post up? Getting lazy
Anyway… I completely agree with your views on downline integrity and the whole downline mentality.
It will definitely stun your growth!