1. Editor notes and ramblings
2. "Sorry But ..........You
Never Called"
3. Traffic and list building tools
4. How to get yourself off this mailing list
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«¤¥«§«¤»»§«§«¤» Editors Ramblings «¤»§«¤»¥»¥«¤»¥«
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Dear {FIRSTNAME},
Welcome to the March edition of Advertising Know-How
February was a scary month, what with the stupid technician at the server
farm who reformatted one of my servers by mistake, and the new additions
to the AKH portfolio its been a hectic and sometimes heart stopping month.
Still there were many good moments, Like finishing a project started 2
months ago by my self and Joe Robson
fastresponder.com
Joe incidently is the guest article writer this week, and it just so
happens the article subject is on auto responders (now there is a
coincidence for you) :)
We also started and finished blogazoo
in a staggering 8 days from conception to completion. Blogazoo is a
traffic exchange exclusively for Blogs and bloggers. If you have a blog go
join in the hunt for GaZoos, there creating quite a stir in the blogging
fraternity.
Finally i got an email today from Joel Boyd the owner of Searchpost.net
Searchpost.net has offered all Advertising Know-How subscribers a special
deal on Pay Per Click advertising at their new PPC search engine
You get a top search engine listing and 10,000 Free banner impressions
now. You will also receive over $500 worth of FREE advertising which can
add up to over 50,000 targeted visitors to your web site.
To take advantage of this special offer from SearchPost.net. Visit:
searchpost.net/know-how
They have also waived All the normal signup fees!
Regards
Robert
Want to read this newsletter online then visit the home of one of the
oldest and best received newsletters on line (you will be surprised what
else you may find if you go searching through the site :)
newsletter.htm
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«¤»¥«¤»§«¤»« The power of Follow up is simply staggering ¤»¥«¤»§«¤»¥
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"Sorry But ..........You Never Called"
By Joe Robson
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Dear Webmaster
I think you will remember me. About 12 months ago I visited your beautiful
Website, and bought Book 1 of the series called 'How To Persuade Your
Customers To Buy From You For Life - and Longer'.
It was excellent.
In fact I was so pleased that I decided to thank you, and to compliment
you on your excellent customer service.
But you know how it is. I never quite seemed to get round to it. Never
mind, I thought, those nice people are bound to send me a Thank you email.
I'll hit reply and do it then.
But you never called!
After about a month I was beginning to feel confident about progressing to
Book 2. But I wasn't absolutely sure if I was ready. I don't really like
admitting this, but I think I needed a little 'push' from someone. To be
honest I think I was secretly hoping you would contact me.
But you never called!
I felt a little silly at first, but your book said that most people need
reassurance before making a purchase. They call it human nature.
Your book also said that a professional Website builds reassurance into
its Sales Copy. Well I certainly felt reassured when I bought from you. So
I suppose it was there somewhere. All I know is that your Website made me
feel like I could trust you.
Anyway, about 2 months later I made up my mind that I would definitely buy
book 2. But then a funny thing happened.
While I was trying to find your URL a little voice in my mind began to
question your professionalism, because you hadn't followed up with me.
Isn't that silly? After all, a company with such a beautiful Website like
yours MUST be professional.
And then it hit me!
OF COURSE. You hadn't got in touch because you didn't want to seem too
pushy! The book said that lots of people are like that. So I left my order
just a little longer.
But you still never called!
Then one day I stumbled across a Website that was selling Book 2. I was
surprised because I thought I could only buy it from you. It was a super
site and very professional, and that's something I always look for in a
business.
But you'll never guess what happened. I'm ashamed to say, that on the spur
of the moment I bought Book 2. Sorry, but I was thinking of buying it
anyway and I just couldn't help myself.
It turned out to be a really brilliant book. And I made up my mind to
email them with my thanks. But you know how it is. I never seemed to get
round to it.
Then they called!
It was a really nice email thanking me for my business. I was absolutely
thrilled they had taken the time to send it. It was from a terribly nice
European guy called Otto Responder. His grammar was excellent but seemed
to lack that, you know, personal touch. It was probably his accent. But it
was still kind of him don't you think?
So I replied immediately and later they put my email on their Website as a
Testimonial. You have no idea how pleased I was when they asked for my
permission. Mind you I was a little disappointed that Otto never asked me.
He seemed like such a gentleman. And so prompt!
Anyway, they were so pleased with the extra business they made because of
my Testimonial, that Otto emailed me to say I was now a Privileged
Customer, and as such I qualified for a discount on Book 3. And if I
bought Books 3 and 4 together I would receive an even bigger discount.
Imagine ME, a privileged customer. I was so proud!
Then they called!
It was Otto Responder again and he reminded me that such a big discount on
Books 3 and 4 could only be given if I purchased within 7 days. So
naturally I grabbed the chance while I still had time. Well, wouldn't you?
And it's always such a pleasure to deal with real professionals. Don't you
think?
I'm on Book 573 now.
And do you know they STILL call me! Isn't that nice?
And yet, even though I'm delighted with Otto's service, I do sometimes
feel a little twinge of guilt. After all I bought Book 1 from you. And
like it says in the book, customers are usually pretty loyal.
So I hope you're not too displeased with me. But you're such a
professional company I'm sure you're only too happy I'm being well looked
after. And I know you will believe me when I say I really did intend to
buy from you.
But you see ......
You never called!
Copyright Joe Robson
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Bob Puddy and Joe Robson own the most user-friendly Autoresponder Service
on the Net at fastresponder.com
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