From Robert Puddy
2nd May 2004
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To see previous months newsletter visit the Newsletter archives
Hi
Ok, we have a lot to get through today :)
there is no guest article in this months issue because it would make an already
long issue even longer and I don't want to bore you to death, or be responsible
for you not getting any sleep. (ha ha)
Since the beginning of the year I have been tied down with the programmers
for the new members area and a couple of other projects which are still
ongoing, consequently this newsletter has not been up to its normal high
standard. |
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Over the last 10 days or so, I have been searching around for new ways to
promote and get traffic (which is what this newsletter is all about) I
have found 3 very good programmes which I want to tell you guy's about.
First off though some words of wisdom, through out the 5 years I have been
publishing Advertising Know-How I have tried to impress up on you 3 things
that should be your main principles for success.
1. Choose the products you promote carefully, don't jump around from one
"next best since sliced bread" program to another. Pick a good product and
promote it over the long term.
2. Find a way to build your own opt in list, be it through a newsletter
like this one or a membership site, or a forum. Anything a long as it
gives value to those joining your list. I will say it again The money
isn't in the secrets, the MLM's, the e-books, or anything else. The secret
is just a fact!
YOU NEED A MAILING LIST!
3. Get your own site, promote your own product. Use affiliate schemes as a
means to backend sales.
Some of the emails I got from you just prove that people are still making
the same mistakes I did, so I will explain the "you must have your own
website and product" Lesson with some figures.
The most common remarks in replies were, "why do I need to go to the
expense of Paying for a domain name and hosting etc, when I can just send
people to somebody else's web site and earn as much as they do from there
products.
Ok lets shoot that old chestnut with these figures.
Now lets say you are an average affiliate and make five sales a day on 50%
commission on a product costing £40.00 you make $100.00 a day, better than
a poke in the eye with a sharp stick as we say in the UK. But not a
fortune, now let's say I have 100 affiliates 40 of which are average. That
means I earn, without paying for advertising, or doing anything but
checking my email everyday $4000.00 a day.
See the difference even if you have five other affiliate programs all
earning you $100.00 dollars a day that's still only $500 and you have
expenses like ads to pay for. And I also get the email address of your
customers to sell my backend products to, all a bit one sided eh.
Perhaps now you will understand why I tell you to get your own website.
If you can generate the traffic to my site to make 5 sales a day you can
generate the same traffic to your own product and keep all of it.
Alright How do you come up with a product, pay for programmers to build
the site and still have some working capital to pay for promotion and
traffic generation.
Answer is co-op with other people share the development cost, share the
promotion costs by joining with other webmasters.
Co-op's allow you to pool your resources, I have been a webmaster for quite
some time now and I have learned one thing. Programming and advertising is
expensive. I try to do everything I can to reduce costs and still get
quality every chance I get.
For example I use as many cooperatives as I can in my advertising so I get
more out of every dollar I spend. In case you have never used a co-op for
anything before it works like this. Many people pool their resources
together to create a much larger pool of funds to buy advertising in bulk.
That way each member of the cooperative gets more than they put in out of
it. It makes a lot of sense, and I can control my costs much better.
The list builder in Advertising Know-How is a prime example of webmasters
co-opting together and producing targeted subscribers to each publisher
who takes part. When people club together the end result is always much
greater than one person on their own can achieve.
The second hardest part about being a webmaster is purchasing the scripts
that run my websites. A complicated site can cost thousands of dollars to
have custom made. Alternatively I can use some hosted service that are out
there, but they cost about a $1000 dollars a month as well.
I have found a website that does for programming what an advertising
cooperative does for my bottom line, except I receive FULL WEBSITE scripts
every single month.
The site is run by someone that knows the value that must be provided for
a service. Stmapartner has hundreds of scripts and tools and it is very
affordable. I am a member but it just isn't powerful enough for me. So I
am really glad that STMA has come up with the unique concept in helping a
small group of webmasters get very powerful scripts for a very low cost.
So they have created a smaller more powerful network for those who want
more.
stmadeveloper.com
You will notice that there is no affiliate URL (just a tracking extension) that's because there is no
affiliate scheme. No need, any webmaster will know the value of what is
being offered here, and its being kept to a small group so as not to
devalue the scripts. (don't want hundreds of people selling these, the less
competition the better)
Now this is important. They have been quietly letting a few people in for
about 2 weeks. The price for the first month ($39.97) will be going up
soon and I wanted to get those of you who were interested in before they
do that.
I should mention that the price will go up EVERY MONTH to new members to
keep things fair for the first members. The price for each following month
is the same for every person. (it will always be 39,97 a month but as each
month passes the joining fee will increase)
I see it this way. For a VERY small investment I am going to get some very
high quality website scripts that I can either operate or resell. If you
want to see the kind of value a complete website has go take a look here:
buysellwebsite.com Some of the sites there sell for 5 figures and upward.
In a nutshell if you can't make money off of a few dozen websites that you
get for the cost of dinner per month you are missing out. If this is
something you want to do in the future don't delay.
stmadeveloper.com is
very affordable right now. In 10 months it will cost you almost 400
dollars just to join
The next question is now you have an affordable means of creating new
sites and products, how do you go about generating the traffic you need to
make them profitable.
I don't have any new and earth shattering ways to generate traffic, but
I
do have a couple of good solid products in mind that will revolutionise
the results from some of the tried and tested methods of traffic
generation. And make your efforts much more efficient.
Search engine traffic is one of the more targeted means of generating
sales, but is one of the most difficult methods to master. You need to
be a damned genius or damned lucky to get good placement in google, unless
you have the time and commitment to create hundreds of content laden pages
that google can spider. The article submission service in Advertising
Know-How is my attempt to achieve those content laden pages (so go add
your articles to them now) :)
There are some very good software products that can create pages on the
fly which will save you a great deal of time and effort, Ranking power is
one but its very expensive at $197.00 (ok its not a credit card breaker,
but I'm a mean so and so) and thankfully some of my programming friends have cloned
ranking power for there own use. They were clever enough to be able to
write their own software, that does exactly the same thing.
So I got them to offer it up for sale, (I wanted it for free but they told
me to get lost, they said they liked me but not that much). They did
however agree to sell it for a knockdown price. In fact they more than
halved the cost to just $97.00. The site we tested this on went from
complete obscurity to an alexa rating of under 10,000 in less than 3
months. And went from one or two sales per week, to nearly 500 sales a
month. Not all from search engine generated traffic but it was the
springboard - the remainder of the traffic is from affiliates promoting it.
Even if you only generate an extra couple of hundred extra bucks a month
using it, your still ahead of the game at that price.
This is an affiliate url (I'm not stupid, just mean) but go take a look,
there is a 60 day money back guarantee so just look at it as a no loss
experiment.
autoprofitgenerator.com
Now like I said I'm a mean sod, and I like anything that works for free
just like the next man, and I am constantly looking out for little gems
that work for free. And I found one.
Now normally I would say classified ads don't work well, you are usually
tucked away in a corner with lots of other ads around you and you have to
have a pretty strong headline to get any sort of response. but with US
free ads you get a whole page to your self. You can write as long an add
as you want, and the site is heavily spidered by google.
Your ad (if structured right, with a lot of key words in the ad) has a
good chance of coming up in search engine results. Remember I said I was a
cheap skate, well I paid the upgrade fee so I could get more ads on
there. Its only $10 a year, and even a cheap skate like me couldn't find
any excuse not to cough up the upgrade fee. As you can see there is an
affiliate program, and one that is an easy sale, so jump on it.
http://www.usfreeads.com
Phew, that was more typing than I have done in a month, my fingers are
all worn down to little stubs. I gotta go lie down for an hour.
Don't forget to visit the new forum and let me know what you think of the
new design and the new members area, or even to just say hi.
forum
Regards
Robert
