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1. Editor notes and ramblings
2. Traffic and list building tools
3. How to get yourself off this mailing list
Dear {FIRSTNAME},
I have been looking at a blank page for over an hour thinking where to
start this months ramblings, haven't even thought about the report on the
UK seminar there is so much happening with Advertising Know-How that will
have to go on the back burner.
Ok lets back up and comment on last months article, I had an email from
one subscriber mentioning the email promotion tips paragraph I said
"The most common mistake in e-mail marketing right now is falling into
the "Buying opt-in leads" trap. The concept itself is an oxymoron and
negates the true nature of a true opt-in"
I was referring to those ads that say buy 3 million optin email leads, not
true co registration sites, after all AKH itself is a co registration
site, true list building sites like AKH are more of a Joint venture with
the site owner. Your ezine ad is placed in rotation along with other ezine
publishers ads, and the subscriber opts in to your ezine from specific
choice knowing full well what your ezine is about.
Co Registration and opt in list builders are a legitimate and worthwhile
resource to help you build your own newsletter. Ezine publishers in the
AKH list builder are sharing in a total mass of 10,000 new subscribers a
month (and growing),
Another resource I use is Glen Hopkins ListOpt List Builder incidentally a
subscriber to AKH, his lead generation service is first class I have a
monthly account there.
Here is the link in case you want to pop over and give it a whirl
www.list-builder.biz
So put these in your to do list, Join the AKH list builder, and check out
Glens optin in list builder service, if you use my name when you order, he
might just add an extra 100 subscribers on for free (when he reads that
bit he might choke so no promises)
When you join the AKH list builder, don't forget to submit your articles,
every article submitted has your subscribe box next to it, another way to
generate subscribers. Take the trouble to link to your articles from your
own website, so it gets spidered by the search engines easier giving your
article and subscribe box a better chance of coming up in search engine
searches, and giving you a link back to boot from your article resource
box.
Talking of links back and search engines :)
There is now a marketing directory at Advertising Know-How, where you can
swap links with us. A searchable directory of sites that will be spidered
by google on its next update, I expect it to jump straight to a PR4 so go
jump on the band wagon and add your site to it (no affiliate links
allowed)
links/directory
Submitting articles and submitting your site to the directory will help
you (and me) gain link popularity, and increase residual traffic. All the
resources in AKH are designed to grow your traffic and help you build you
ezines and newsletters so use them.
Next subject:
Ad tracking, how many of you do this I wonder, not Tracking your ads is
costing you money.
Imagine if you could accurately and easily track every link on your
website, click by click.
If you could find out
which campaigns worked best,
which ones delivered traffic fastest
and what time of day was best to have our ad pages displayed,
which day of the week was best for ezine ads in which ezine
which headlines worked best
was short copy or long copy better for our products and services
which pages on our sites converted sales best
how many pages were viewed before sales were made
which pages visitors left from
I know how powerful all that information is, I had a tracking script
purpose built so I could personally track ads in my own traffic exchange
and advertising campaigns.
Now you can use it to do the same, I am about to release it as a service.
HitsConnect is my guiding light
to all the above questions, It gave me the power to advertise in a more
cost effective and structured way. I learnt where best to spend my
advertising dollars to get maximum sales and revenue.
I know how to advertise, with Hits connect I learnt where to advertise.
Try it for FREE right now! Try HitsConnect for 30 days with no obligation,
if your not happy with the service then just cancel your membership before
the 30 days are up, and we wont charge you.
www.hitsconnect.com
Regards
Robert
Want to read this newsletter online then visit the home of one of the
oldest and best received newsletters on line (you will be surprised what
else you may find if you go searching through the site :)
newsletter.htm
Don't forget to visit the new forum and let me know what you think, or
even
to just say hi.
advertisingknowhow.com/forum
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Because of
filters, the less live links in an email the better chance it has of
getting through, so here is just one link to a page showing all the tools
and resources I use.
traffic tools
