Advertising Know How

May edition of Advertising Know-How newsletter, see the newsletter archives here



webmaster Resources

Interactive Tutorial
I've noticed that most people can see just how easy it is once you give them some concrete examples that relate to them personally. That's what this tutorial is all about

Rotator Blaze
Shared cost advertising co-op
(highly recommended)

Free Classifieds
USFreeads! have been providing high traffic, high response free classifieds since 1999. If you'd like to place a free classified ad on their system, Your ad will be live instantly!
(highly recommended)

 Software 

Search Engine Commando
download your FREE trial of this excellent search engine submission software.

Robert Planks clicksensor contextual ad system Add click bank ads to your pages customised to your content. Just like Google adsense does ($60 discount by purchasing it from AKH)

Directory Generator
create search engine friendly doorway pages that pull in search engine traffic like crazy

 


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1. Editor notes and ramblings

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Focus4 the future

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Printed below is a press release in regards to the focus4thefuture site. I am really proud of this one and urge you guys to go join up as members, so you can cash in on the free gifts and service you can get from collecting focus4 loyalty points

Press release:.

U.K based AdvertisingKnowHow.com has joined forces with Rx2 Central in the U.S. to release Focus 4, an Internet based Customer Reward Program.

May 23, 2005 -- "Based upon the traditional, and very successful, trading stamp concept, Focus 4 allows business owners to reward their customers by offering 'points' that are redeemable for products and services at participating outlets globally."

Robert Puddy (AdvertisingKnowHow.com) and Richard Taylor (Rx2 Central) have spent many months independently researching alternative methods to instil customer loyalty, and provide businesses a means to grow exponentially through direct interaction with their customers.

In February of this year, they joined forces to provide the results of their research to other businesses, and their customers, through the Focus 4 Points Program, a subsidiary of Focus 4 the Future.

There is no charge to be a member of Focus Points and use the reward system as it is powered by businesses, both on-line and off, from around the world to provide this service to their customers. By businesses coming together to reward their customers, it is a 'win -win' scenario for all involved.

Focus 4 Points are but one aspect of the business development and consumer awareness programs available through Focus 4 the Future, and it's partners.

End of press release

So what is it your asking :)

The average consumer online or off looks for better value, if they can get extra value from one offer by way of free gifts that's the product they buy, I know some people buy products simply because the want one of the freebies on offer.

By giving focus4 loyalty points you give the consumer the choice in gifts, Focus4 loyalty points are our way to give the consumer the free gifts of choice rather than what we think they want.

The step up to offering physical products is an easy one, dvd players ipods, notebook computers are easily sourced and shipped any where in the world.


If someone wants to offer loyalty points to their visitors/customers, Various packages will be available to suit everyone from the newer advertiser, to the staunch veteran looking for new avenues and means to reward their customers.

The primary benefit, as mentioned earlier, is that people will look for 'value added' return for their hard earned dollar and time investment on-line, and off. By becoming a Focus 4 advertiser or program owner, you can offer more to your customer. Your customers can now use your business/service, at no additional cost to them, and receive that 'value added' return through an additional 'bonus' for being your customer.

Just as Airlines offer Frequent Flyer Miles as a reward to those that travel with them. They were going to fly anyway, but choose the Airlines that offer them that 'little bit extra' for their business. Now you can now do the same for your customers.

If any readers have any questions or want to learn more, Then come to our website at http://focus4thefuture.com/fp.php

Full contact info is available there, including phone numbers should you desire to contact us either of us directly. Our schedule of upcoming on-line seminars will be posted, as will the tele-conferences and off-line dates.

Oh yes, to join as an ordinary member and collect the free gifts by cashing in focus4 loyalty points, is free

Robert

PS: See the trker.com links in my email?
Curious about them?
Join HitsConnect and keep accurate tabs on "any link" on your site. save money by dropping those ads that dont convert into sales. Tracking your ads is must do if you want to optimise your profits and cut your advertising costs. www.trker.com/go/6/ez23may

Want to read this newsletter online then visit the home of one of the oldest and best received newsletters on line (you will be surprised what else you may find if you go searching through the site :) http://www.trker.com/go/35/ez23may


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For anyone looking to increase conversion rates with adsense and affiliates this script is a must! http://www.trker.com/go/808/ez23may

 

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